JOHNSON & JOHNSON, PFIZER, AVENTIS PHARMACEUTICALS, AND ASTRAZENECA JOIN MEDBIQUITOUS CONSORTIUM TO SUPPORT ONLINE MEDICAL COMMUNITIES: Pfizer's Mike Magee, M.D. to Serve on Board of Directors

 

Baltimore, Maryland, June 19, 2002. The MedBiquitous Consortium today announced that pharmaceutical companies Johnson & Johnson, Pfizer, Aventis Pharmaceuticals, and AstraZeneca have joined the Consortium. Pfizer's Senior Medical Advisor, Dr. Michael Magee, will serve on the Consortium's Board of Directors.

 

"The MedBiquitous vision of establishing vibrant online medical communities will foster the ongoing education of physicians and their patients," said Magee. "Pfizer is committed to this vision. Working with professional societies and other MedBiquitous members, we can make a substantial contribution towards improving healthcare."

 

 

The MedBiquitous Consortium is a group of professional medical societies and partner organizations that develop Internet technologies for global physician communities. These XML-based technologies will enable a broad range of functionality for physician communities, including delivery of continuing medical education, communication of scientific research, exchange of ideas for best clinical practices, and access to the latest scientific information in a way personalized to the interests and needs of individual physicians. XML (Extensible Markup Language) is a standard that makes it easier to exchange structured data over the Web.

 

 

MedBiquitous members recognized that commercial as well as non-profit entities are in need of standards for better communications with physicians. Because of the vital contributions that the pharmaceutical and device industries make to the healthcare community, MedBiquitous invited several leading companies in this sector to help shape the Consortium's direction. With the help of its corporate members, MedBiquitous plans to create standards for communications between industry and physician communities, including standards for the delivery of up-to-date product information, participation in clinical trials, and convening of expert physician advisory boards.

 

 

"MedBiquitous technologies are striving to create new communication channels for medicine," said Vince DeChellis, Director of e-Business N.A. for Aventis. "By connecting professional medical societies, industry, and government, we hope to be able to improve the way that industry interacts with physicians."

 

 

Interactions between organizations will be enabled by XML Web services, technology that facilitates integration of remote applications and data exchange. Organizations will be able to publish available Web services in a central MedBiquitous registry. Other organizations can then select the Web services they would like to receive from this registry. The Consortium's XML standards will provide the lingua franca for the data exchanged.

 

 

"We're thrilled to be working with some of the most respected companies in healthcare," said Peter Greene, M.D., the Consortium's Executive Director. "Everyone in the Consortium agrees on the need to leverage technology to improve physician education. With the involvement of the leading entities in healthcare, MedBiquitous has the opportunity to dramatically increase the value of the Internet for physician education."

 

 

Membership in MedBiquitous is open to other corporations, including those in other industries. Applications and more information are available at http://www.medbiq.org.

 

 

About The MedBiquitous Consortium

 

 

Founded by Johns Hopkins Medicine in partnership with professional medical societies, The MedBiquitous Consortium is a group of professional medical societies, industry, and government partners creating an advanced, secure, and affordable technology platform for vibrant online medical communities. Members include Council of Medical Specialty Societies, American Academy of Family Physicians, American Academy of Ophthalmology, American Academy of Otolaryngology-Head and Neck Surgery, American Academy of Pediatrics, American Association for Vascular Surgery, American College of Chest Physicians, American College of Gastroenterology, American College of Radiology, American College of Surgeons, American Head and Neck Society, American Heart Association, American Medical Association, American Psychiatric Association, American Society of Clinical Oncology, AstraZeneca, Aventis Pharmaceuticals, CTSNet, European Association for Cardio-thoracic Surgery, International Council of Ophthalmology, Johnson & Johnson, Katholieke Universiteit Leuven, LearnWare International Corporation, National Library of Medicine, Pfizer, Society for Critical Care Medicine, Society for Vascular Surgery, TMA Resources, and UNITAR. The mission of the Consortium is to develop Internet technologies for global physician communities that facilitate professional collaboration, enhance physician expertise, and raise the level of patient care. Technical guidance for creating these technologies is being provided by IBM, Sun Microsystems, and Rational Software.

 

 

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BIOGRAPHIES

 

 

Michael Magee, M.D.

 

 

Mike Magee, M.D. is Senior Medical Adviser at Pfizer Inc. where he directs the Pfizer Medical Humanities Initiative. He is the Senior Fellow in Humanities to the World Medical Association and a former David Rockefeller fellow. Dr. Magee is a Master Scholar at the New York University School of Medicine and Professor of Surgery at the Jefferson Medical College in Philadelphia, PA. He is past president of the National Association of Physician Broadcasters and the author of The Best Medicine and Positive Leadership.

 

 

 

 

Peter Greene, M.D.

 

Peter Greene is associate dean for emerging technologies at The Johns Hopkins University School of Medicine. Greene also is the executive editor and key architect of CTSNet, the online community of 40 professional cardiothoracic surgery societies. He has more than 15 years of experience in information technology using a variety of medical applications in parallel to a clinical career. Greene received his M.D. from Yale Medical School. He had an important role in founding the MedBiquitous Consortium and serves as the Consortium’s executive director.

 

 

 

 

 

For further information, visit the MedBiquitous Consortium Web site at http://www.medbiq.org/ or contact Valerie Smothers at 410-385-2367 ext. 131